Cofounded the positive content sharing kindness app begoodto.me as the CDO. Lead and design the whole UI & UX processes of the app, including brand identity, badge designs and social media posts. begoodto.me is a social network app where people share random act of kindness and positive stories that they have done or encountered. Founded in 2017, begoodto.me aims to help people spread kindness with a single button on the app. The app adds a gamification on top and lets users earn points by doing good and spreading the good, which they can then spend for social responsibility campaigns. For more info see the website and download the app for Android and IOS.